Read time 2m

LinkedIn Skills: What’s in Demand? What to Add to Your Profile?

Your LinkedIn profile isn't just a digital resume - it's your professional storefront where recruiters and potential clients window-shop for talent. And just like any good storefront, what you display matters.

The LinkedIn skills section of your profile might seem like a small detail, but it packs a powerful punch when it comes to discoverability, credibility, and showcasing your professional value.

Whether you're actively job hunting, quietly exploring options, or simply keeping your profile fresh, strategically selecting the right skills can be the difference between being lost in the professional sea or standing out as the catch of the day.

LinkedIn's own algorithms heavily weigh skills when matching candidates to opportunities, making this section arguably one of the most important parts of your profile.

So what skills are actually in demand right now? How many should you list? And how can you prove you actually have them? (Hint: Those little skill assessments are more valuable than you might think.)

Let's dive into everything you need to know about optimizing the skills section of your LinkedIn profile to attract the right opportunities in 2025.

LinkedIn skills list

The LinkedIn skills list is huge - from horse riding to funeral homes - so you have plenty to choose from. It’s deciding which ones to pick that’s the hard part.

There are three categories of LinkedIn skills to add:

  • Industry knowledge: Specific expertise related to your field
  • Tools and technologies: Software, platforms, and technical skills
  • Interpersonal skills: Soft skills that showcase how you work with others

Which LinkedIn skills are most in demand?

The most effective LinkedIn skills list includes a strategic mix of:

Hard skills

These are the technical, measurable abilities specific to your role or industry:

  • Programming languages (Python, JavaScript, SQL)
  • Software proficiency (Adobe Creative Suite, Microsoft Office)
  • Technical certifications (AWS, CompTIA, Six Sigma)
  • Industry-specific tools (CRM systems, marketing analytics platforms)

Soft skills

These transferable skills demonstrate your workplace effectiveness:

  • Leadership and team management
  • Communication and presentation
  • Project management
  • Problem-solving and critical thinking

Trending skills

In 2025, employers are particularly seeking:

  • AI and machine learning familiarity
  • Data analysis and visualization
  • Digital collaboration tools expertise
  • Sustainability and ESG knowledge
  • Remote team leadership

Choosing your LinkedIn skills list

To make your LinkedIn skills section work harder for you:

  • Prioritize relevancy: Place the most job-relevant skills at the top
  • Be specific: "Financial Modeling in Excel" is stronger than just "Excel"
  • Add supporting evidence: Take LinkedIn Skill Assessments to earn badges
  • Seek endorsements: Ask colleagues to validate your top skills
  • Update regularly: Remove outdated skills and add newly acquired ones

Remember, LinkedIn's algorithm favors profiles with skills that match job descriptions so a carefully curated LinkedIn skills list is one of your most powerful tools for professional discoverability.

By thoughtfully selecting, organizing, and validating your skills, you're essentially optimizing your profile for the professional opportunities you most want to attract.

If you’re struggling with how to write your LinkedIn profile, how to find a job, or how to make sales on LinkedIn, find out more about our LinkedIn training.

Frequently Asked Questions

How to add skills on LinkedIn?

Adding skills to your LinkedIn profile is straightforward and takes just a few minutes:

  1. Go to your LinkedIn profile page
  2. Scroll down to the "Skills & endorsements" section
  3. Click the pencil icon (edit button) in the top-right corner
  4. Select "Add a new skill" in the pop-up window
  5. Type the skill you want to add (LinkedIn will suggest matching skills)
  6. Select the appropriate skill from the dropdown
  7. Click "Add"
  8. Repeat for additional skills (up to 50 total)
  9. Reorder your skills by dragging them to prioritize the most important ones
  10. Click "Save" when finished

Pro tip: After adding skills, consider taking LinkedIn's Skill Assessments to earn badges that verify your proficiency and make your profile stand out to recruiters. These badges prove you have the skills.

How to add top skills in LinkedIn?

LinkedIn allows you to showcase your most important skills by pinning them as "Top Skills" on your profile. Here's how to do it:

  1. Go to your LinkedIn profile
  2. Scroll down to the "Skills & endorsements" section
  3. Click the pencil icon (edit button) in the top-right corner
  4. In the edit window, you'll see your skills organized in sections
  5. Find the "Top Skills" section at the top

LinkedIn allows you to feature up to 3 skills as "Top Skills"
Click "Save" when finished.

Pro tip: Choose your top skills strategically. These should be your most impressive, relevant, and heavily endorsed skills that align with your current career goals. Recruiters often focus on these first, so make them count.

How to endorse skills on LinkedIn?

Endorsing skills on LinkedIn is a fantastic way to support your connections and strengthen your professional relationships. Here's how to do it:

  1. Visit the LinkedIn profile of the connection you want to endorse
  2. Scroll down to their "Skills & endorsements" section
  3. Find the skill you want to endorse
  4. Click the "+" icon next to the skill
  5. You'll see a confirmation that your endorsement has been added
  6. Optionally, LinkedIn may ask you to rate their proficiency or your working relationship

For bulk endorsements:

  1. LinkedIn sometimes shows a prompt asking "Does [Name] have these skills?" with multiple options
  2. Check the boxes next to the skills you can verify
  3. Click "Endorse" to confirm all selected skills at once

Pro tip: Quality beats quantity when endorsing skills. Only endorse skills you've genuinely observed in action. Thoughtful, targeted endorsements carry more weight than random clicking.

Consider adding a personalized recommendation for connections whose work has truly impressed you – this adds significant credibility beyond simple endorsements. And remember that endorsements often inspire reciprocity, so don't be surprised if your connections return the favor after you've endorsed their skills.

How to edit skills in LinkedIn?

Regularly updating your LinkedIn skills ensures your profile accurately reflects your evolving expertise. Here's how to edit your skills section:

  1. Navigate to your LinkedIn profile page
  2. Scroll down to the "Skills & endorsements" section
  3. Click the pencil icon (edit button) in the top-right corner
  4. In the edit window, you can make several changes:
  • Reorder skills: Drag and drop to rearrange the order
  • Remove skills: Click the trash can icon next to any skill you want to delete
  • Add new skills: Click "Add a new skill" and type in your additional expertise
  • Change top skills: Click the pin icon to feature different skills in your top 3
  • Regroup skills: Move skills between Industry Knowledge, Tools & Technologies, and Interpersonal Skills categories

Click "Save" when you've finished making changes

Pro tip: Make skill editing part of your quarterly professional update routine. Remove outdated technologies, add newly acquired competencies, and adjust your top skills to align with your current career goals. This keeps your profile fresh and relevant to recruiters searching for specific expertise. After major projects or training, update your skills immediately to showcase your expanded capabilities while they're still top of mind.

Further Reading