Are LinkedIn Carousels Going Away?

You've probably heard the news: LinkedIn is ditching native carousels. But before you start panicking, let's break down what this means for you and your LinkedIn strategy.

The key takeaway is that while native carousels are going away, you can still upload PDF slides. And here's the good news: PDF slides work similarly to carousels and are already a favorite among creators.

The difference between native carousels and PDF slide uploads

So, what's the deal with LinkedIn carousels? There are two types: native carousels and PDF slide uploads. Native carousels let you create multiple images and text cards that people can scroll through horizontally. On the other hand, PDF slide uploads allow you to share entire PowerPoint presentations as downloadable PDFs.

Why LinkedIn made the change

Let's face it, LinkedIn's native carousel feature just didn't take off. Despite its potential, it failed to win over creators who stuck to what they knew and loved – PDF slides. The numbers spoke for themselves, and LinkedIn made the call to axe the underutilized feature based on user behavior data.

The future of content marketing on LinkedIn

So, what does the future hold for content marketing on LinkedIn? Well, here's the good news: PDF slide decks are still going strong on the platform, driving higher engagement and views than ever before. This means you can keep on leveraging those slides to get your audience talking. By diversifying your content strategy, you'll be well-prepared for whatever the future holds for LinkedIn carousels.

Creating effective PDF slide decks on LinkedIn

When it comes to creating effective PDF slide decks on LinkedIn, it's essential to think beyond just sharing information. You want to craft a narrative that resonates with your audience and tells a story. Visuals play a huge role in this, so make sure you're using high-quality images, icons, and graphics that complement your message.

Make the most of your LinkedIn content

When it comes to creating engaging content on LinkedIn, there are a few best practices to keep in mind. By following these simple tips, you can maximize the impact of your posts and make them more effective at building relationships with potential customers.

• Keep your content concise and easy to digest. Aim for fewer than 10 slides to avoid overwhelming your audience.
• Use high-quality, custom visuals to grab attention and make your content more engaging.
• Don't be afraid of a little white space – it can help make your content feel less cluttered and more professional.
• Include clear calls to action to guide your viewers and encourage them to take the next step.
• Consistency is key, so aim to publish new content on a regular basis to build a reputation for creating compelling presentations.