Are LinkedIn Carousels Worth It?

LinkedIn carousels are a powerful tool for those of us who want to build relationships on the platform. But are they worth the effort? In this article, we'll explore what LinkedIn carousels are, their benefits, and how to create effective ones that drive engagement and sales.

What are LinkedIn carousels?

LinkedIn carousels allow you to share valuable content in a visually appealing way. Imagine showcasing infographics, conference slides, or step-by-step guides in a way that grabs people's attention. With carousels, you can stand out from the crowd and get a head start on the competition.

Benefits of LinkedIn carousels

LinkedIn carousels are perfect for sharing detailed content, like tutorials, case studies, or testimonials, without overwhelming your audience. They increase engagement, boost visibility, and drive more clicks to your website or landing page. By using LinkedIn carousels, you can share more, say more, and connect more with your audience.

Creating effective LinkedIn carousels

To create effective LinkedIn carousels, follow these essential steps:

Uploading and optimizing your carousels

Upload a PDF with colorful slides - be careful not to add too many words. You can do this from the newsfeed, giving it a descriptive title that includes relevant keywords. This helps your carousel get discovered by the right people.

Crafting an engaging post

Craft an accompanying post that provides context and encourages engagement.

Best practices for carousels success

• Tell a story with your carousel to capture your audience's attention
• Format your content with LinkedIn users in mind, making it easy to consume on the platform. Canva is a great tool for this
• Design visually appealing first slides that stop the scroll and entice users to engage
• Keep your content concise, aiming for 50 words or less per slide to avoid overwhelming your audience

Measuring the effectiveness of LinkedIn carousels

To measure the success of your LinkedIn carousels, track the performance of your posts. By doing so, you can gain valuable insights into what's resonating with your audience and what's not.

Tracking analytics

• Dive into your analytics to see which carousel cards are getting the most engagement, and use that info to inform your future content strategy.
• Keep an eye on how your personal profile is performing, too - a well-optimized profile can make a big difference in your overall LinkedIn success.

By regularly checking in on your analytics, you can refine your approach, grow your network, and ultimately drive more sales through LinkedIn.