Best Times to Post on LinkedIn in 2024

Building relationships on LinkedIn is crucial for driving sales and growing your business. With over 1 billion company profiles, LinkedIn offers a vast platform to connect with potential customers and partners. However, simply having a presence on LinkedIn isn't enough. To truly succeed, you need to understand when to post to engage with your followers and get your message seen.

Why posting on LinkedIn matters

Posting on LinkedIn at the right time can increase your visibility, build stronger relationships, and ultimately boost sales. To maximize engagement, you need to post when your audience is most active and receptive to your content. By combining a solid LinkedIn marketing strategy with optimal posting times, you can achieve your business goals.

Best times to post on LinkedIn

Timing is crucial on LinkedIn. Post when your audience is most active and engaged. The best times to post on LinkedIn are:

• Tuesdays and Wednesdays from 10 a.m. to noon, when engagement is highest
• Thursdays at 10 a.m., which tend to perform well too

Avoid posting on weekends, as they tend to see lower engagement. Here's a breakdown of the best times to post on each day:

• Monday: 9 a.m. to 2 p.m. for decent engagement
• Friday: 8 a.m. to 1 p.m. for a good response
• Saturday and Sunday: 6 a.m. to 4 p.m. on Saturdays and 8 a.m. to 2 p.m. on Sundays (although engagement is lower)

Understanding LinkedIn engagement patterns

LinkedIn users are most active during weekdays, with a significant drop-off over weekends. Peak engagement times tend to cluster around midday, with a natural dip after work hours. The sweet spot for posting is between 9 a.m. and 5 p.m., when engagement is consistently higher than average.

By recognizing these patterns, small business owners can strategically plan their posting schedule to maximize their reach and engagement on LinkedIn.

Industry-specific best times to post on LinkedIn

What works for one industry might not work for another. Understanding the best times to post based on your industry is essential.

Healthcare industry

If you're in the healthcare industry, focus on weekdays between 9 a.m. and 5 p.m. when your audience is most active. Specifically:

• Wednesdays from 10 a.m. to noon, when healthcare professionals are on their lunch break
• Thursdays from 2 to 4 p.m., when medical staff are wrapping up their day and might have more time to engage with your content

Education sector

If you're in the education sector, Tuesdays are your best bet. Posting at 11 a.m. on Tuesdays can help you reach educators and administrators during their planning periods or breaks.

• Make Tuesdays your go-to day for posting, especially at 11 a.m. when educators are likely to be taking a break
• Consider posting on Wednesdays as well, as it's another popular day for education professionals to engage with LinkedIn content

Remember, experimenting with different posting times and tracking engagement metrics is key to finding the best approach for your business. By following these guidelines and staying flexible, you can optimize your LinkedIn posting strategy and achieve your business goals.