Difference between posting on personal LinkedIn profile vs. LinkedIn business page

As a small business owner, you're likely to be aware of the importance of having a strong online presence on LinkedIn. But did you know that there are two types of profiles: personal and business? Understanding the differences between these two profiles is crucial to maximizing your online presence and achieving your business goals.

Understanding the Basics of LinkedIn Profiles and Pages

Think of your personal profile as your professional calling card – it's all about you and your personal brand. On the other hand, a business page represents your organization, showcasing its values, products, and services. Your personal profile is where you build connections with others, whereas your business page attracts followers interested in your company.

Key Differences between LinkedIn Pages and Personal Pages

While personal profiles and business pages share some similarities, there are some key differences that set them apart. Only business pages can run ads on LinkedIn, and you need a personal profile to set up a business page. In terms of layout and features, personal profiles and business pages have different sections. Personal profiles include areas like Activity, Experience, Skills & Endorsements, Recommendations, and Interests, which are perfect for showcasing your professional story and connecting with others. Business pages feature sections like Overview, About, Jobs, and People, which are more geared towards promoting your business and its offerings.

If you want to build a personal brand, you should still post about your business on your personal profile. It's also worth noting that LinkedIn gives personal posts more impressions that business pages, although both are useful.

When to Use LinkedIn Pages vs. Personal Pages

So, when should you use your personal LinkedIn profile versus your business page? It all comes down to your goals and where you are in your business journey. If you're a solo entrepreneur or the face of your brand, your personal profile might be the way to go. You're building your personal brand, and people want to connect with you directly. On the other hand, if you're looking to build a business that can scale and grow beyond just you, a business page might be the way to go.

The Benefits of Using Both Personal Profiles and Business Pages

Using both personal profiles and business pages can help you maximize your online presence on LinkedIn. Your personal profile is all about building relationships and showcasing your personality, while your business page is perfect for establishing your brand identity and sharing company news. By finding a balance between your personal profile and business page, you can create a LinkedIn strategy that helps you build meaningful connections, share your brand's story, and ultimately grow your business.

Strategies for Growing Your Personal Profile and Business Page

Growing Your Personal Profile

To grow your personal profile, focus on building relationships and showcasing your expertise. Use LinkedIn's search function to target your desired audience and grow your connections. Craft regular, useful content that speaks directly to your ideal client's needs and pain points.

Growing Your Business Page

To grow your business page, focus on establishing credibility and building trust with potential clients. Complete the "Complete Your Page" process to ensure your business page is fully optimized and ready to go. Post relevant, valuable content to your business page and reshare it on your personal profile to maximize visibility. Encourage your employees and business partners to support your business page by liking, commenting, and sharing your content.{}