How Much Does a LinkedIn Ad Cost?

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Without the specifics of your campaign it's hard to say exactly how much does a LinkedIn ad cost. But on average it's around $2.00 - $3.00 per click, $5.01 - $8.00 per 1000 impressions, and $0.26 - $0.50 per send for Sponsored InMail campaigns.

Learn more about how to get the spend down below.

Targeting options

Your targeting options play a significant role in determining the cost of your LinkedIn ad. The more specific your targeting, the higher the cost. For example, targeting a specific company, job title, or industry will cost more than targeting a broader audience.

Ad format

The type of ad you choose also affects the cost. Sponsored content, sponsored InMail, and display ads all have different pricing models.

Bidding strategy

Your bidding strategy can also impact the cost of your LinkedIn ad. You can choose between cost-per-click (CPC) and cost-per-thousand impressions (CPM).

Ad competition

The level of competition for your target audience also affects the cost of your ad. If many advertisers are targeting the same audience, the cost will be higher.

Types of LinkedIn ads and their pricing

LinkedIn offers several types of ads, each with its own pricing model:

Display ads

Display ads appear on the right-hand side of the LinkedIn homepage and are priced on a CPM basis. The average cost per thousand impressions is around $10-$20.

How to set a budget for LinkedIn ads

Setting a budget for your LinkedIn ads requires careful consideration of your marketing goals and target audience. Here are some tips to help you get started:

Determine your marketing goals

What do you want to achieve with your LinkedIn ads? Are you looking to drive website traffic, generate leads, or increase brand awareness?

Identify your target audience

Who is your ideal customer? What are their pain points, and how can you solve them?

Set a daily budget

Start with a daily budget and adjust as needed based on ad performance.

Tips for optimizing LinkedIn ad spend

To get the most out of your LinkedIn ad budget, follow these tips:

Monitor ad performance regularly

Keep a close eye on your ad performance and adjust your targeting, ad format, and bidding strategy as needed.

Optimize for mobile

Most LinkedIn users access the platform on their mobile devices, so make sure your ads are optimized for mobile.

Use A/B testing

Test different ad creatives, targeting options, and bidding strategies to find what works best for your business.

By following these tips and understanding the factors that affect LinkedIn ad costs, you can create a successful and cost-effective LinkedIn ad campaign that drives real results for your small business.{}

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