How much should you share on LinkedIn?

How much should you share on LinkedIn?

When it comes to sharing content on LinkedIn, finding the right balance is crucial. You want to share enough to stay top of mind with your audience, but not so much that you spend all your time writing posts, and bare your soul to the world. The key is to focus on sharing valuable insights and perspectives, and personal posts that let people get to know you, rather than just posting for the sake of posting.

Finding the Balance

• Share enough to keep your audience engaged. Two times a week is the minimum, twice a day is the maximum amount to post on LinkedIn.
• Focus on sharing valuable insights rather than just posting for the sake of posting.

Being Personable and Professional

When building relationships on LinkedIn, it's easy to get caught up in sharing every detail of your life. But remember, LinkedIn is a professional platform, not a personal diary. You want to connect with others on a human level, but you also need to maintain a level of professionalism.

• Be authentic, but don't overshare – your goal is to build trust and credibility, not to air your dirty laundry. If you think a potential client might be put off by what you're sharing (e.g. an argument with another client) that's too far. And if you still feel emotional about a personal topic, it might be best not to share that either.
• Strike a balance between sharing your personality and showcasing your expertise – that's what will help you stand out in a crowded online space.
• Build relationships by being relatable, and allowing people to see what working with you would be like.

Sharing Your Story

When it comes to sharing personal posts on LinkedIn, it's all about striking the right balance. You want to give your connections a glimpse into your life, but still keep it professional. So, what kind of personal posts are appropriate for LinkedIn?

• Share your career achievements, like landing a new job or crushing a project milestone.
• Share what you've learned from conferences, courses, or seminars – it shows you're committed to growth.
• Give your connections a peek into how you maintain work-life balance, whether it's hiking or painting.
• Share significant life events, like getting married or having a baby – it humanizes you.
• If you're passionate about a particular cause or charity, share your involvement – it can spark meaningful connections.

Crafting Engaging Content

When it comes to creating content on LinkedIn, storytelling is a powerful way to capture people's attention and build connections. By sharing personal stories or micro-stories, you can make your brand more relatable and human.

• Share relatable topics that drive comments and engagement on LinkedIn.
• Use catchy first lines or thought-provoking questions to grab attention and encourage readers to engage with your post.
• Create topical content that resonates with people to increase engagement and reach.
• Don't forget - if you only share personal content people won't know they can buy anything from you. It's important to talk about work too.

Boosting Engagement

When it comes to getting your content seen and sparking meaningful conversations on LinkedIn, there are a few simple yet effective strategies you can use. By incorporating these tactics into your posting routine, you'll be well on your way to maximizing engagement and building strong relationships with your audience.

• Add a question in your post (but make it an easy one to answer, and a topic people care about).
• Add comments to 5-6 posts just before you posts your own content, and 5-6 afterwards. If LinkedIn knows you're active on the platform, it'll spread your content further.
• Respond to all comments and shares on your posts – this will not only drive more engagement but also encourage others to join in on the conversation.
• Pose questions in your replies to keep the discussion going and invite others to share their thoughts and insights.{}