How to become a top voice on LinkedIn

As a small business owner, building relationships on LinkedIn is crucial for making sales and growing your business. One way to stand out and establish yourself as an expert in your field is to become a Top Voice on LinkedIn. But what does it take to join this elite group?

What Is a Top Voice on LinkedIn?

A Top Voice on LinkedIn is a badge of honor that sets you apart from the crowd. It recognizes you as a thought leader in your industry, increasing your credibility and visibility. There are two types of Top Voices: Golden Badges, awarded to the top 1% of creators who consistently produce high-quality content, and Blue Badges, which recognize top contributors in specific industries.

Requirements and Strategies for Becoming a Top Voice

To become a Top Voice, you need to focus on providing value to your audience. This means sharing your unique perspective and opinions to educate and inform them. Here are some key strategies to help you get started:

Focus on Quality Over Quantity

Share concise and valuable content that resonates with your audience. Aim to post at least once a week, but make sure you're not sacrificing quality for frequency.

Invite Conversation and Encourage Engagement

Ask questions, request feedback, and be open to discussing topics further. This helps build relationships and establishes you as a thought leader in your industry.

Be Relatable and Authentic

Share personal experiences and perspectives that show your human side. This helps your audience connect with you on a deeper level and builds trust.

Building Relationships and Authenticity on LinkedIn

To stand out on LinkedIn, you need to be more than just a profile picture and a list of skills. You need to be a unique human being who engages with others and builds real relationships. Here are a few ways to get started:

Share Your Personal Experiences and Expertise

Use storytelling to connect with others and establish your authority in your industry.

Engage with Others' Content

Like and react to others' posts, and engage in meaningful conversations to show you care about what they have to say.

Be Authentic and Unique

Don't try to be someone you're not or mimic someone else's style. Be yourself, and let your personality shine through.

Contribute to Articles When LinkedIn Suggests

LinkedIn will prompt you to contribute to group articles on a particular topic. Make sure you add your thoughts to lots of these.

Keep Your Skills Up to Date

The articles you're asked to contribute to will depend on the skills you list on your profile. Make sure you keep these relevant.

Consistency and Ongoing Contributions

To maintain your Top Voice badge, you need to keep the momentum going. Consistency is crucial to staying relevant and credible on LinkedIn. Here's why:

Stay Top of Mind with Consistency

Show up regularly with valuable content to keep your audience engaged and interested in what you have to say.

Remember, Your Top Voice Badge Can Expire

If you stop contributing and engaging, your badge can expire. So, keep the conversation going!

Conclusion

Becoming a Top Voice on LinkedIn takes effort, but the payoff is worth it. You'll increase your visibility, build meaningful connections, and establish yourself as a thought leader in your industry. To get started, remember to focus on sharing insights, experiences, and expertise that resonate with your audience, being authentic, engaging with others, and consistently showing up in the LinkedIn community. Now that you've got the roadmap, it's time to start your journey to becoming a Top Voice on LinkedIn!{}