How to Create a LinkedIn Page newsletter

Are you looking to build meaningful relationships with your LinkedIn followers and establish yourself as a thought leader in your industry? A LinkedIn newsletter can help you achieve just that. Think of it as a regular series of editions that dive into specific topics, helping you increase engagement and reach with your Page followers.

What you need to know before creating a LinkedIn newsletter

Before you start creating a LinkedIn newsletter, make sure you're set up for success. You'll need to be a super admin or content admin of your Page, and your Page needs to meet LinkedIn's newsletter access criteria. This means ensuring your Page has a minimum number of followers, posts regularly, and has a strong engagement rate.

To get started, check your admin status and review the access criteria. If you don't see the option to create a newsletter, your Page might not meet the requirements yet. Take a few minutes to review and adjust as needed.

Creating and publishing your LinkedIn newsletter

Now that you're ready to create a newsletter, follow these simple steps:

1. Head to your Page's super admin or content admin view.
2. Click on the "Create" button in the left menu, and then select "Create a newsletter".
3. Add essential details to get your newsletter set up, including:
   • A catchy title that grabs attention
   • How often you'd like to publish your newsletter (weekly, monthly, or quarterly)
   • A brief description that gives readers an idea of what they can expect from your newsletter
   • An eye-catching image to make your newsletter stand out
4. Click "Done" and you're ready to roll! Your first edition will automatically create a newsletter page, complete with an overview, your Page information, and a list of all the editions in your newsletter.

Maximizing your newsletter's potential

When you publish your first newsletter edition, your Page followers will automatically receive an invitation to subscribe. To expand your reach and get more eyes on your content:

1. Share a sneak peek of your newsletter on your Page or other platforms to drive interest and subscriptions.
2. Subscribers will receive notifications and emails whenever you publish a new edition, keeping them engaged and up-to-date with your latest news.