How to use LinkedIn as a team

Using LinkedIn as a team can help you build meaningful relationships with the people that matter - whether you work in a micro business or a huge corporation.

Attract the best customers, top talent, awards, and so much more through LinkedIn.

Understanding the Benefits of Team Collaboration on LinkedIn

Team collaboration on LinkedIn can improve your presence and accessibility on the platform. By involving your team in your LinkedIn sales, marketing, and outreach strategy, you can increase productivity and drive results.

• Identify tasks that can be delegated to your team to free up your time and increase productivity.
• Consider the benefits of delegating tasks to your team.

Delegating Tasks to Your Team

Delegating tasks to your team can be a total game-changer for your productivity and workload. By handing off tasks that don't require your direct attention, you can free up time to focus on high-priority tasks that drive real results.

• Tasks that are repetitive or routine, such as scheduling social media posts or responding to common customer inquiries, are great candidates for delegation.
• Tasks that require specialized skills or expertise, such as graphic design or video production, may also be suitable for delegation if you have team members with the necessary skills.

Managing Your Company Page

Sharing company page access with multiple team members can be a total win-win for your business. Not only does it help distribute the workload, but it also ensures that your page stays up-to-date and engaging, even when you're not around.

• Make sure to give access to team members who are familiar with your brand's voice and messaging, so they can create content that resonates with your audience.
• Consider setting up different levels of access, so team members can only edit or post content that's relevant to their role.

Delegating Engagement to Your Team

Delegating engagement to your team can be a great way to spread the love and keep your LinkedIn page buzzing with activity. By giving your team members the green light to respond to comments and engage with other posts, you can create a more dynamic and interactive experience for your audience.

• Encourage your team to respond to comments and messages in a timely and personalized way, to show that your company values its audience.
• Consider setting up a shared content calendar, so team members can see what's being posted and engage with it in a way that aligns with your company's overall strategy.

Delegating Content to Your Team

Delegating content to your team can be a huge time-saver and help you scale your LinkedIn presence. But before you start handing off content creation to your team, it's essential to decide what types of content are safe to delegate and what types are best kept under your wing.

• Consider delegating content like social media posts, news articles, or company updates, which are easy to create and don't require a ton of creative input.
• Keep content like thought leadership pieces, brand announcements, or sensitive company news under your wing, as they require a high level of expertise and brand knowledge.

Conducting Lead and Client Research

Delegating research to your team can be a huge productivity booster and help you stay on top of your game. By handing off research tasks to your team, you can free up time to focus on high-leverage activities like strategy and decision-making.

• Consider delegating research tasks like finding industry trends, identifying potential targets, or gathering data on competitors.
• Keep research tasks that require a high level of expertise or nuance, like analyzing complex data or identifying subtle market shifts, under your wing.

Message Follow-up in Limited Circumstances

There are times when it's necessary to delegate message follow-up to your team, like when you're out of the office or on a well-deserved vacation. But before you start handing off your inbox, it's essential to consider the specific situations where it's okay to delegate and when it's best to do it yourself.

• Consider delegating message follow-up when you're going to be out of the office for an extended period, like a week or more.
• Keep message follow-up on your to do list when it's a high-stakes conversation or requires a high level of expertise or nuance.

Tasks Not to Share with Your Team

While delegating tasks can be a great way to free up time and increase productivity, there are some tasks that just shouldn't be delegated. These are the tasks that require your personal touch, expertise, and judgment - the things that make you, you.

• Don't delegate tasks that require a high level of expertise or nuance, like thought leadership pieces or sensitive business negotiations.
• Keep tasks that require your personal touch, like building relationships with key connections or responding to sensitive messages, on your own to do list.

The Importance of Personal Relationships on LinkedIn

Personal relationships and trust are the lifeblood of any successful LinkedIn strategy. When you build strong relationships with your connections, you create a foundation for meaningful interactions, collaborations, and even business opportunities.

• Make sure to prioritize building personal relationships with your connections, rather than just focusing on broadcasting your message.
• Remember that personal relationships are a two-way street - be willing to listen and engage with others, rather than just talking about yourself.

The Power of Personal Outreach

When it comes to LinkedIn outreach, personal touch is everything. Your outbound messages are often the first impression people have of you and your business, so it's crucial to make them count.

• Keep your outbound messages personal and authentic, rather than relying on generic templates or automated messages.
• Use your outbound messages as an opportunity to build relationships and start conversations, rather than just trying to make a sale.

The Power of Personal Engagement

Personal engagement on LinkedIn is like the secret sauce that makes your relationships and connections truly meaningful. When you take the time to personally engage with others on the platform, you build trust, establish credibility, and create a foundation for future collaborations and opportunities.

• Make personal engagement a priority by setting aside time each day to interact with others on LinkedIn.
• Use personal engagement as an opportunity to showcase your personality and expertise, and to build relationships that can help you achieve your goals.

The Power of Your Personal Profile Narrative

Your personal profile narrative on LinkedIn is like your digital business card - it's often the first impression people have of you and your professional brand. That's why it's so important to maintain control over your narrative and ensure that it accurately reflects your values, expertise, and goals.

• Make sure to regularly review and update your profile narrative to ensure it remains accurate and relevant.
• Use your profile narrative as an opportunity to tell your story and showcase your personality, rather than just listing your job titles and responsibilities.

Best Practices for Team Collaboration on LinkedIn

Regular communication with your team on LinkedIn is vital. When you communicate regularly, you can ensure that everyone is on the same page, working towards the same goals, and representing your brand in a consistent and professional way.

• Schedule regular check-ins with your team to discuss LinkedIn strategy, share best practices, and provide feedback.
• Use LinkedIn's built-in features, such as messaging and commenting, to communicate with your team and keep everyone informed.

Setting Expectations for Your Team

When it comes to managing your company page on LinkedIn, setting clear expectations and guidelines for your team is crucial. By establishing a clear plan for what, when, and how often to post, you can ensure that your page is consistently updated with high-quality content that aligns with your brand's voice and messaging.

• Develop a content calendar that outlines the types of posts, frequency, and timing to ensure consistency and organization.
• Establish clear guidelines for tone, voice, and style to ensure that all posts align with your brand's overall messaging and aesthetic.{}