What is a LinkedIn Carousel?

A LinkedIn carousel is a visually appealing way to share multiple images, videos, or cards in a single post on LinkedIn. It's like a digital brochure that lets you showcase your brand, products, or services in an engaging and interactive way. Think of it as a storytelling tool that helps you capture your audience's attention and convey your message more effectively.

Understanding LinkedIn carousels

Imagine being able to tell a story on LinkedIn in a way that's visually engaging and easy to consume. That's exactly what LinkedIn carousels let you do. They're a great way to showcase your products, services, or events in a slideshow format that grabs attention.

Here's what makes them so powerful:

• You can add supporting text to give context to your visuals
• Include links to your website to drive traffic and generate leads
• Add call-to-action buttons to encourage people to take the next step

And the best part? You can use carousels in both organic posts and paid ads, giving you flexibility in how you reach your audience.

Features and benefits of LinkedIn carousel posts

LinkedIn carousel posts are a great way to share valuable content with your audience in a visually appealing way. With carousel posts, you can share PDF documents in a slideshow format, making it easy to break down complex information into bite-sized chunks.

• Repurpose your existing content, like blog posts or presentations, to get more mileage out of your hard work.
• Easily upload a PDF to a post, and LinkedIn will split it into multiple slides for you, saving you time and effort.

By leveraging carousel posts, you can create engaging, informative content that resonates with your audience and helps you build stronger relationships on LinkedIn.

Creating effective LinkedIn carousels

When it comes to creating effective LinkedIn carousels, it's all about showcasing your brand's personality and expertise. You want to grab the attention of your audience and leave a lasting impression. Think of your carousel as a visual storytelling opportunity – each card should build on the previous one, weaving a narrative that resonates with your viewers.

• Keep it concise: Break up complex information into bite-sized chunks, making it easy for your audience to digest.
• Mix it up: Combine different media types, such as images, videos, and text-only cards, to keep your carousel engaging and dynamic.

Technical specifications

When creating a LinkedIn carousel, you want to make sure your visuals are top-notch and your messaging is on point. Here are the technical specs you need to keep in mind:

• Use high-quality images in JPG, PNG, or GIF format.
• Aim for a 1:1 ratio, and make sure your image resolution is at least 1080 x 1080 pixels (and no larger than 4320 x 4320 pixels).
• Craft your text carefully, with a maximum of 255 characters for your ad name, 45 characters for individual headlines, and 255 characters for your introductory text.
• You can have between 2-10 slides, with a maximum file size of 10 MB.

Step-by-step guide to creating a LinkedIn carousel post

When it comes to creating a LinkedIn carousel post, you want to make sure you're doing it right. After all, this is your chance to showcase your brand, share valuable content, and engage with your audience. So, where do you start?

Here's a simple, step-by-step guide to help you create a carousel post that grabs attention:

• Start by uploading the document you want to include – it needs to be a PDF.
• Craft engaging copy to accompany your carousel – think of it as a teaser that will make people want to swipe through and learn more.
• Finally, upload and post your carousel, and get ready to watch the engagement roll in.

Remember, the key to a successful carousel post is to keep it visually appealing, informative, and easy to consume. By following these simple steps, you'll be well on your way to creating a carousel post that resonates with your audience and helps you build meaningful relationships on LinkedIn.