What size is the LinkedIn banner 2024?

What size is the LinkedIn banner 2024? Our guide to image sizes on LinkedIn. Everything you need to know.
Because thelime.one is all about real people, real connections and real sales, we're upfront about this article being mostly AI+Human and a placeholder while our team get round to writing the full piece!

When it comes to making a great first impression on LinkedIn, your banner is prime real estate. It's the first thing people see when they land on your profile, and it sets the tone for your personal brand. To make sure your banner looks sharp and professional, LinkedIn recommends an image with a minimum of 1584 x 396 pixels. This ensures your image will be clear and crisp, even on high-resolution screens.

Why Image Sizes Matter on LinkedIn

Having a strong online presence is crucial for small business owners like you. With over 930 million active users and 63 million businesses across 200 countries, LinkedIn is the perfect platform to build relationships, network, and find new opportunities. But, with so many profiles out there, how do you stand out from the crowd?

To make a lasting impression, you need an optimized LinkedIn page. This is your chance to showcase your brand, values, and expertise, ultimately converting visitors into loyal customers or partners. An optimized page comes down to three key elements: keeping your page up-to-date, optimizing your profile, and making it visually appealing.

LinkedIn Profile and Company Page Image Sizes

When it comes to showcasing your personal brand or company on LinkedIn, having the right image sizes is crucial. Here's the lowdown on the ideal image sizes for your LinkedIn profile and company page:

  • Profile picture: 400 x 400 pixels, square shape with a 1:1 aspect ratio, file size under 8MB.
  • Banner: 1584 x 396 pixels, horizontal rectangle with a 4:1 aspect ratio, file size under 8MB.
  • Company logo: 400 x 400 pixels, square shape with a 1:1 aspect ratio, file size under 3MB.
  • Cover photo: 1128 x 191 pixels, horizontal rectangle with a 5.91:1 aspect ratio, file size under 3MB.

LinkedIn Feed Updates and Ad Image Sizes

When it comes to making a visual impact on LinkedIn, getting your image sizes right is crucial. Here's a quick rundown of the essential image sizes you need to know:

  • Shared updates: 1200 x 627 pixels, aspect ratio of 1.91:1, file size under 5MB.
  • Posts: 1080 x 1080 pixels, square format, or 1920 x 1080 pixels, portrait orientation, both with an aspect ratio of 1.91:1.
  • Carousel posts: same image size rules as regular posts.
  • Ad images: various sizes and ratios, including landscape, square, and vertical formats, all in JPG file type.

Additional Image Sizes and Best Practices

When it comes to showcasing your brand on LinkedIn, visuals play a huge role. Here's what you need to know about additional image sizes and best practices:

  • LinkedIn carousel ads: 1080 x 1080 pixels, 1:1 aspect ratio, maximum file size of 10MB.
  • InMail message ads: 300 x 250 pixels, JPG or PNG file types, file size under 2MB.
  • LinkedIn event banners: 1600 x 900 pixels, 16:9 aspect ratio.

By using the recommended image sizes and updating your page regularly, you'll be able to convey a sense of professionalism and keep your brand looking fresh and exciting on LinkedIn.{}

About the Author

Charli is a co-founder and marketing director of thelime.one and a regular contributor to LinkedIn.

The author worked with AI assistance on this article. (We're a startup and we need to get our stuff out there!) We're working our way through the most popular pieces and rewriting fully with our human team.