What Size Should a LinkedIn Post Image Be?

When it comes to creating engaging content on LinkedIn, images play a huge role. But have you ever wondered what size your LinkedIn post image should be? Getting the image size right is crucial, especially since it can make or break your post's visibility and impact.

Why image size matters on LinkedIn

When posting on LinkedIn, getting the image size right is crucial. You've invested time and effort into crafting a great post, so don't let a poorly sized image ruin the impression. The wrong size or ratio can lead to blurry, pixelated, or even cropped images - and that's a major turnoff for potential clients and connections.

Best image sizes for LinkedIn posts and ads

Here's a quick rundown of the recommended image dimensions for each type of post:

• For LinkedIn post images, aim for 1200 x 627 pixels for web links, and 1920 x 1080 or 1080 x 1080 pixels for carousel posts. Video lengths can range from 3 seconds to 10 minutes.
• For personal profiles, use a square image that's at least 400 x400 pixels.
• On company pages, your company logo should be 300 x 300 pixels, while the cover photo should be 1128 x 191 pixels.
• When it comes to LinkedIn ads, the image sizes vary depending on the ad type. Sponsored posts, for example, can be up to 1584 x 396 pixels, while Sponsored InMail ads should be 300 x 250 pixels.

Optimizing images for devices and aspect ratios

When sharing an image on LinkedIn, you want it to look great on any device - whether it's a smartphone or a desktop. To avoid any mishaps, keep the following in mind:

• Design your image to be flexible enough to fit both smartphone and desktop screens.
• Be aware that cover photos get cropped differently on smartphones versus desktops, so plan accordingly. And make sure to check different screens.
• Stick to an image aspect ratio between 3:1 and 2:3 for the best results.
• Remember, uploading an image with the wrong aspect ratio can lead to automatic resizing and cropping - not ideal!

Additional tips for effective LinkedIn images

When creating effective LinkedIn images, there are a few extra tips to keep in mind:

• Opt for an image that doesn't distract from the rest of your profile. You want people to focus on your message, not get sidetracked by a busy or confusing visual.
• Remember that your profile picture will cover up the bottom-left corner of your banner, so plan accordingly. You don't want important details getting lost in the shuffle.
• Always test your images before uploading them to ensure they look great on different devices and platforms.
• Consider using square images, like 1080 x 1080 pixels. Many social media managers swear by this format because it's easy to use across multiple platforms - and it looks sharp on LinkedIn too!