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5 Things to Do to Win Your First LinkedIn Post + Examples

Congratulations! You're about to join the conversation on the world's largest professional network.

Taking the plunge with your first LinkedIn post is more than just breaking the digital ice. You’re stepping onto a platform where opportunities, connections, and career growth happen every single day. Think of it as the professional equivalent of finding the perfect avocado - except new clients and job offers are a better reward.

Posting on LinkedIn regularly can transform your professional life. From attracting recruiters and potential clients to establishing thought leadership to expanding your network and discovering unexpected opportunities, that first LinkedIn post is the gateway to making the platform work for you instead of just having a static profile gathering digital dust.

The best part? You don't need to be a content creator or influencer to squeeze success out of LinkedIn. You just need to understand what works on the platform and why.

Ready to make your digital debut? Let's dive into the five key strategies that will help your first post stand out like a beautiful lime in a bowl full of lemons. Plus, we’ve added in some real examples that nailed it.

Thing #1: Authenticity over perfection

The most engaging LinkedIn posts don't read like press releases. They sound like you. While LinkedIn is professional, it's still social media, and audiences want genuine human voices, rather than people who “leverage synergies” and “circle back”.

Why it works: Authentic posts build trust and relatability. They show you're a real person behind the professional title, making you more approachable and memorable. It’s much more interesting to read a personal story than wade through tons of corporate jargon.

How to do it: Share a genuine career milestone, lesson learned, or professional challenge you've overcome. Use your natural voice rather than boardroom babble.

Authentic first post on LinkedIn example:

"After 5 years of applying to tech companies and 47 rejection emails, today was my first day as a Junior Developer at Dropbox.

The journey wasn't Instagram-perfect: I coded at 5am before my retail job, cried over bugs I couldn't fix, and almost quit monthly. But I didn't.

For anyone feeling stuck in your journey: sometimes persistence is the only difference between those who make it and those who don't.”

This post works because it's honest about struggles, celebrates achievement without being boastful, and offers encouragement to others in similar positions.

Thing #2: Solve a problem or share valuable insights

LinkedIn users respond to value-driven content. When your first post offers solutions, insights, or useful information, you position yourself as a resource rather than just another voice.

Why it works: Problem-solving content shows off your expertise while actually helping your network - a win-win that naturally drives engagement.

How to do it: Share a practical tip, a lesson from a project, or a solution to a common industry challenge.

Problem solving first LinkedIn post ideas:

"I've reviewed over 300 resumes as a hiring manager at marketing startups. The #1 mistake I see candidates make? Listing job duties instead of achievements.

Instead of: 'Responsible for managing social media accounts'

Try: 'Grew Instagram following by 32% in 6 months, leading to $50K in attributable revenue'

Simple shift, dramatic difference in how recruiters perceive your value. Need more examples? Comment below and I'll share more formulas for different roles."

This post works because it offers immediately applicable advice while establishing expertise and including a clear call to action.

Thing #3: Use visual elements strategically

Posts with compelling visuals get 98% more comments and 94% more shares than text-only posts on LinkedIn. Your first LinkedIn post is the perfect opportunity to make a visual impression.

Why it works: In a sea of text, visuals create scroll-stopping power and help communicate your message more effectively.

How to do it: Include a relevant image, infographic, screenshot of your work, or even a simple text-based graphic that reinforces your message.

Visual first LinkedIn post example:

A product manager shared a before/after comparison of a dashboard they redesigned, with the caption:

"My team just shipped this redesign after gathering feedback from 200+ users.

Left = old version that confused users.

Right = new version with 42% improvement in task completion.

Proud of what we accomplished by simply listening to our customers instead of assuming we knew best."

The post works because the visual immediately demonstrates the improvement while the text provides context and a valuable lesson about user-centered design.

Thing #4: Craft a compelling hook

You have approximately 2 seconds to capture someone's attention as they scroll the LinkedIn feed. The first line of your post needs to stop thumbs in their tracks.

Why it works: A strong hook signals to readers that your content is worth their time and creates curiosity that drives them to read the full post.

How to do it: Start with a surprising fact, a counterintuitive statement, a thought-provoking question, or a bold claim that challenges conventional wisdom.

First post on LinkedIn idea with a compelling hook:

"I turned down a $30K raise last week. Here's why it was the best business decision I've ever made..."

This hook works because it creates immediate curiosity. Who turns down a substantial raise? The reader wants to know the reasoning, which pulls them into the full story about prioritizing work-life balance, better growth opportunities, or whatever the poster's rationale was.

Thing #5: End with a clear call-to-action

Every great LinkedIn post guides readers on what to do next. Without a CTA, even excellent content won’t help you hit your business goals. Readers don’t just magically know they can sign up to your newsletter or work with you.

CTAs don’t have to be links or a request for a DM either. They can also be a question that lets users know they can comment on the post.

Why it works: CTAs transform passive readers into active participants. Your ultimate goal shouldn’t be for people to read your post - you want them to work with you, sign up to your newsletter, or take the next step in building your business relationship by commenting.

How to do it: Ask a specific question, add a link to your newsletter, request examples, invite opinions, add a link to a sales page, or prompt readers to share related experiences.

First LinkedIn post example with a call-to-action:

"Just published my first research paper on renewable energy storage solutions (link in comments).

The biggest challenge was designing tests that accurately simulated real-world conditions.

What's the toughest research challenge you've had to overcome in your field? Would love to hear how others approach experimental design problems."

This CTA works because it asks something specific that the poster's network can meaningfully respond to, rather than a generic "what do you think?"

More first post on LinkedIn examples

The career pivot post:

"After 12 years in banking, today I'm announcing my career switch to UX design.

Why the change?

I realized I was more excited about redesigning our internal tools than my actual job!

My finance background gives me a unique perspective on creating experiences that drive business results.

Other career-pivoters and design professionals - can you recommend must-follow UX accounts?"

The thought leadership post:

"3 cybersecurity myths I've debunked after 15 years in the field:

Complex passwords = better security (False: length matters more)
Most attacks are sophisticated (False: human error accounts for 82%)
Small companies aren't targets (Dangerously false: they're preferred targets)

Would love to hear some misconceptions you’ve come across in your role."

The problem-solution post:

"I just solved a client onboarding problem that was costing us $20K monthly in delayed revenue.

The issue? Too many tools and handoffs.

The fix? We consolidated from 7 tools to 2 and cut approval steps by 60%.

Result: Onboarding time dropped from 14 days to 3.

Simple process mapping revealed the bottlenecks. What business process would you simplify if you could?"

The learning journey post:

"Just completed my first solo coding project - a habit tracker app that actually doesn't make me feel guilty (screenshot below).

6 months ago I couldn't write a line of code. Now I've built something I use daily.

Biggest lesson: persistence beats talent.

What's something you're learning that seemed impossible when you started?"

The industry observation post:

"I've attended 15 healthcare conferences this year, and I'm noticing a shift: less talk about AI disruption, more focus on practical patient outcomes.

This feels like a healthy correction in the industry conversation.

Are you seeing similar trends in your industry?"

Each of these first LinkedIn post examples demonstrates authenticity, provides value, includes a clear hook, and ends with an engaging question that invites conversation. The key ingredients for a successful first post that establishes your LinkedIn presence.

First company post on LinkedIn

Your company's first LinkedIn post sets the tone for your brand's presence on the platform. Here's how to make it count:

  • Start with your purpose: Rather than just announcing "We're now on LinkedIn!" share why your company exists and the problem you're solving for customers. This immediately differentiates you from competitors and gives followers a reason to stay engaged.
  • Showcase your team: People connect with people, not logos. Consider featuring your founding team or employees in your first post to humanize your brand from day one. A group photo or brief team introduction creates immediate relatability.
  • Highlight a customer success story: If possible, make your first post about a customer win rather than your company. This signals that your LinkedIn presence will focus on value delivery, not self-promotion.

First post on LinkedIn company page examples

The customer-focused launch post

"Today marks ABC Software's official LinkedIn launch.

So we wanted to highlight our brilliant team, who’ve spent the last 18 months helping manufacturing companies reduce waste by an average of 32% through our predictive maintenance platform.

Why are we finally on LinkedIn? Because our customers asked for a place to share their success stories and connect with our engineering team.

In the photo: The moment our client Johnson Manufacturing realized our system had just prevented a $200K equipment failure.

We'll be sharing weekly maintenance optimization tips, client success stories, and industry trends.

What content would be most valuable to you? Let us know in the comments!"

This example works because it leads with impact, shows real people, demonstrates social proof through customer results, and invites engagement - all critical elements for a strong company debut on LinkedIn.

The mission-driven launch post:

"At GreenPath Logistics, we've spent 3 years reducing the carbon footprint of shipping - cutting over 500,000 tons of CO2 emissions - before we ever considered creating a LinkedIn page.

Why launch now? Because sustainability isn't a solo journey.

This platform will be our hub for sharing transparent emissions data, connecting with other climate-focused businesses, and documenting our path to becoming the first carbon-negative logistics company by 2027.

The photo shows our fleet's transition from 2022 (left) to today (right). Not pictured: the team of 28 incredible engineers and drivers making this transformation possible.

If your business is working toward similar goals, let's connect. What's your biggest sustainability challenge right now?"

This example shows off the team behind the company, encourages conversation with a clear call-to-action, and highlights one of the key messages for the business. A perfect first LinkedIn post for companies.

The innovation spotlight post:

"Today, Nexus Health launches on LinkedIn, but our team of medical researchers and patient advocates has been quietly revolutionizing diabetes care since 2021.

Meet SmartDose (pictured) - our FDA-approved wearable that has helped 10,000+ patients reduce insulin administration errors by 87% during our beta program.

Behind this technology are the stories of patients like Maria, who hasn't experienced a single severe hypoglycemic event since joining our program 14 months ago.

We're here to share breakthrough research, patient success stories, and to build connections with healthcare providers and patient communities.

This week, our Chief Medical Officer Dr. Lin will be answering your questions about continuous glucose monitoring advancements in the comments.

What would you like to know?"

This example focuses on impact rather than mere presence, showcases tangible results, highlights the human element behind the brand, and includes specific engagement prompts - much more effective than standard "We're now on LinkedIn!" announcements.

How to write your first LinkedIn post

Let's be honest. Not all first LinkedIn posts will get hundreds of likes or go viral. And that's completely okay! The professionals who gain the most from LinkedIn aren't those with occasional viral hits, but those who consistently show up and add value to the conversation.

In fact, we don’t know anyone who’s gone viral on LinkedIn (over 1 million views) and hasn’t regretted it. Seriously.

The most important thing is to keep posting. LinkedIn's algorithm - and your audience - favors consistency, and your audience will grow organically over time as you continue to share insights and engage with others. What might start as a post with just a few likes could lead to meaningful connections that transform your career.

Remember that LinkedIn success is measured in relationships built and opportunities created, not just engagement metrics. Focus on bringing value to your network, and the rest will follow.

Ready to make sales on LinkedIn?

If you're serious about leveraging LinkedIn to accelerate your career or business growth, our LinkedIn training program can help you get there faster.

In our hands-on workshops, you'll learn:

  • Advanced content strategies that get you noticed by decision-makers
  • How to build a network of high-value connections in your industry
  • The posting schedule and content mix that drives results
  • Personal branding techniques used by top LinkedIn influencers

Participants in our program have closed major business deals, secured speaking opportunities, and landed dream jobs through the LinkedIn strategies we teach.

Learn more about our LinkedIn training.

Frequently Asked Questions

What should my first LinkedIn post be?

Your first LinkedIn post should be authentic, valuable, and reflective of your professional identity. Consider sharing a career milestone, an industry insight, a problem you've solved, or a lesson you've learned. The most effective first posts include:

  • A strong hook in the first line to capture attention
  • Your genuine voice (not corporate jargon)
  • A specific value or takeaway for your audience
  • A clear call-to-action that invites engagement
  • Visual elements when relevant to your message. Including a picture of yourself is a great way for your audience to get to know you.

Remember that perfect is the enemy of done. Your first post doesn't need to go viral - it just needs to start your LinkedIn journey. The most successful professionals on the platform are those who post consistently rather than those who wait for the "perfect" first post.

Further Reading