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Build a network on LinkedIn

LinkedIn networking isn't about collecting contacts like Pokémon cards. It's about creating meaningful relationships that lead to real business opportunities. But without the right approach, building those connections can feel like trying to find your friends at a music festival. Enter Craig, who uses Lime to keep his potential client relationships organised and thriving. From exhibition organisers to conference planners, his strategic approach to LinkedIn networking ensures he's the first designer they call.

Highlights:

Craig uses Lime to transform random LinkedIn scrolling into strategic industry connection.
Lime makes sure he never misses an opportunity to reconnect with past clients.
The hard work of building a network pays off when you don’t lose valuable connections to the algorithm.

Before Lime: the networking time-suck

The client disappearing act

LinkedIn is so full of untapped potential. But it can be hard to keep track of who reached out with a connection request first, what you last spoke about, and chats that disappear under mountains of other posts you’ve commented on.

The random reconnection

You spend hours at networking groups and events, making friends with people, only for all of it to be lost to the algorithm.

The case of the lost leads

A lot of sales is in the follow up. But it can be hard to keep track of warm leads on LinkedIn when CRMs don’t connect.

Enter Lime: the relationship command centre

Master follow-ups

Remember people’s pets names, who connected with who, why you’re even connected in the first place, whether they might have some work for you, etc.

In short - make sure you remember everything that might help you grow your business.

See the right content - and make sure the right people see your content

The LinkedIn algorithm is great at bringing us novelty. But it’s important to see content from people you want to build a relationship with.

And it’s even more important for them to see your content. Lime helps you stop shouting hopefully into the abyss and actually make sales with your content.

Stay in touch with warm leads

The beauty is in the follow up. Know when to follow up. With who.

“It's relationship building that feels natural."

Any last thoughts?

“This is just the beginning - I know there’s so much more I can do with Lime and I’m excited to get started!”

About Craig Williams

Meet Craig Williams: the event design superhero with a deadline-defying cape. When panic strikes with "we need banners yesterday" moments, Craig swoops in with solutions.

From the buzzing halls of NEC Birmingham to the prestigious Grosvenor House Hotel, his designs have adorned events nationwide. Banners, brochures, logos, socials – he's mastered them all while maintaining his sense of humor.

Craig's website is https://bandboxdesign.com/