The Ultimate Guide to LinkedIn Post URLS: Finding, Adding, and Sharing

How to get your LinkedIn post URL

Here’s how to find your LinkedIn post URL link:

On your desktop

Finding the URL for any LinkedIn post you've created is simple when you know where to look:

1. Find the post you want to share
2. Locate the three dots (⋯) in the top-right corner of your post
3. Click and select "Copy link to post"
4. Voilà! The URL is now copied to your clipboard, ready to be shared

This handy little feature is LinkedIn's way of making content sharing a breeze. No more screenshots or clunky workarounds - just a clean, professional link that leads directly to your brilliance.

On the mobile app

Finding your LinkedIn share post URL on the app is just as easy:

1. Open the LinkedIn app and find the post you want to share
2. Tap the share icon (usually shown as an arrow or paper airplane)
3. Select "Copy link"
4. The post URL is now ready for pasting wherever your networking heart desires

Pro tip: LinkedIn's mobile app periodically updates, which means it may look slightly different for you, but the share function always remains prominently displayed. If you're having trouble, look for icons at the bottom of the post or in a menu accessible from the top-right corner.

Troubleshooting LinkedIn post URL mysteries

Can't find your LinkedIn post URL? Here are some quick fixes:

• Make sure you're logged into your account
• Check your privacy settings – some URLs may not be accessible if the post has restricted visibility (you can do this by going to your profile, then Settings > Privacy)
• Try refreshing the page or restarting the app
• For very recent posts, give LinkedIn a minute to generate a permanent URL

Remember, LinkedIn wants your content to be shareable – that's the whole point of the platform. If you're still struggling, their help center will have tips too.

Where to share your LinkedIn post URL

Once you've crafted the perfect LinkedIn post (we believe in you!) and have its URL in hand, it's time to extend its reach:

• Twitter/X: Share your LinkedIn post URL with a brief teaser and relevant hashtags
• Facebook: Add more personal commentary to match the platform's tone
• Instagram: Add to your bio temporarily or create a Story with a swipe-up (if available)
• Email: Include in newsletters with a compelling "read more on LinkedIn" call-to-action
• Each platform has its own language and expectations – modify your approach accordingly while maintaining consistent messaging.

Email integration

Your email subscriber list is likely to be your most highly engaged audience. Incorporating LinkedIn post URLs into your newsletters creates a powerful cross-promotion opportunity:

1. Select 1-3 of your best recent LinkedIn posts
2. Include brief teasers with clear "Read on LinkedIn" links
3. Encourage subscribers to comment, keeping the conversation going, and finding out more about what your target audience think on the topic
4. Track click-throughs to measure which content resonates

This not only drives engagement on your posts but also strengthens your position as a thought leader across multiple channels.

Website embedding

LinkedIn offers embed codes for posts, making it easy to show your LinkedIn activity on your website or blog:

1. Find the post using the desktop method
2. Click the three dots and select "Embed this post"
3. Copy the provided HTML code
4. Paste into your website's backend

Embedded posts maintain all their interactive elements, allowing website visitors to engage with your LinkedIn content without leaving your site – the best of both worlds.

QR codes

For conferences, business cards, or print materials, consider generating QR codes that link directly to your most impressive LinkedIn sales posts:

1. Copy your LinkedIn post URL
2. Use a free QR code generator (websites like QRCode Monkey or QR Code Generator)
3. Download and incorporate into your physical marketing materials

This technique bridges the gap between offline networking and online engagement – a particularly effective strategy for event speakers or panelists.

How to add URLs to your LinkedIn post

Now we’ve seen how to link to your LinkedIn post, let’s look at how to link from it.

The art of the external link: Add URL to LinkedIn post

Adding URLs to your LinkedIn posts extends your content ecosystem and provides valuable resources to your audience. How to do it:

1. Start creating your post as usual
2. Type or paste the URL you want to add to your post as normal
3. LinkedIn will automatically generate a preview (if available)
4. Add your commentary around the link to provide context
5. Hit post and watch your network engage
6. LinkedIn will automatically shorten the URL for you

Just remember, LinkedIn posts with URLs are likely to get a lot less impressions. But they will help you get clicks to your website or wherever the URL takes readers. So whether you add URL to LinkedIn posts depends on your LinkedIn strategy.

If you want to find out more about how to get the most from LinkedIn, check out our LinkedIn training.

LinkedIn post URL previews

LinkedIn's link preview feature creates a visual snapshot of the page you’re linking to, including the title, featured image, and a brief description. To make this work effectively:

• Ensure the shared page has proper meta tags with compelling images
• If the preview looks lackluster, consider modifying the page's metadata before sharing
• Remember, sometimes LinkedIn takes a moment to generate the preview – patience pays off

For the visual learners among us, these previews can increase click-through rates by up to 25%, according to LinkedIn's own engagement studies.

How to shorten LinkedIn post URL

Should you use URL shorteners like Bitly or TinyURL? It depends:

The advantages of shortening your LinkedIn post URL link:

• Creates cleaner, more compact links
• Means you can track clicks
• Makes manual typing (if ever needed) less painful

The disadvantages of shortening your LinkedIn post URL:

• Some LinkedIn users are wary of shortened links because it isn’t clear which website they’re being taken to
• LinkedIn's algorithm may treat shortened URLs differently
• You lose the brand recognition that comes with your domain name

The consensus among LinkedIn power users? For most posts, let LinkedIn handle the preview and keep the original URL. For analytics-heavy campaigns or multi-channel promotions, shortened URLs with tracking parameters make more sense.

Strategic URL placement in your LinkedIn content

The golden first 150 characters

LinkedIn's feed preview shows approximately the first 150 characters of your post, making this prime real estate for engagement. When adding URLs to a LinkedIn post:

• Consider putting important links toward the end of longer posts - you don’t want people clicking away from your content before they’ve read the message you want them to read
• If it’s a sales post, you might want people to click as early as possible, so flip the rules and trial adding the link after the first couple of sentences
• Create compelling context before adding the link
• Use line breaks strategically to ensure visibility

Remember, LinkedIn is a professional platform where quality trumps quantity. One well-placed, contextually relevant URL will outperform a post stuffed with multiple links.

The curiosity gap technique

The most successful LinkedIn posts create what marketers call a "curiosity gap" - they hint at valuable information that can only be accessed by clicking the URL:

"Just analyzed 5 years of data on remote work productivity. The results completely contradict conventional wisdom – especially finding #3. See the full breakdown here: [URL]"

This approach respects your audience's intelligence while giving them a compelling reason to engage with your external content.

Why include URLs in your LinkedIn content?

URLs decrease the reach of your LinkedIn content, but they are a great way to get your audience off the platform and onto an owned channel like email newsletters.

Having thousands of followers on LinkedIn is brilliant, but you don’t own that audience. The algorithm could change and they may never see your LinkedIn posts again. Getting them to your website where they can sign up to your email list (with an enticing offer) is a great way to make sure you own your audience. That’s what The Lime One is all about.

Measuring how your URLs perform

LinkedIn's native analytics

LinkedIn provides basic engagement metrics for your posts, accessible through the "View analytics" option below your content:

• Impressions: How many times your post was viewed
• Clicks: How many times links in your post were clicked
• Engagement rate: The percentage of viewers who interacted with your post

These metrics help establish baseline performance and identify which types of URLs and content drive the most engagement.

Tracking LinkedIn post URLs with UTM

For serious analytics enthusiasts (guilty!), UTM parameters allow precise tracking of traffic sources:
https://yourwebsite.com/page?utm_source=linkedin&utm_medium=social&utm_campaign=q2_insights

By adding these parameters to URLs before sharing them on LinkedIn, you can track exactly how much traffic and which conversions came from specific LinkedIn posts. This helps you create even better content.

Your LinkedIn URL action plan

Mastering LinkedIn post URLs isn't just about technical know-how – it's about getting yourself everywhere your clients are, and helping them consume info in the best way for them.

The next time you craft that perfect LinkedIn post, remember: it has the potential to go way beyond your network. With the right URL strategy, your insights can travel across platforms, devices, and audiences – building your professional brand one link at a time.

Happy linking!