Highlights:
Barry slashed a bloated, noisy connection list down to around 80 people who actually matter.
LinkedIn went from a monthly afterthought to a daily, 10-to-15-minute habit - even at full capacity.
He’s on a 17-day posting streak, with a recent post that landed 100,000 impressions.
Before Lime
Drowning in AI slop
Barry works flat out as a fractional CFO, and like a lot of us, he’d watched his feed fill up with what he calls “the streams of AI slop.” Finding the people who actually mattered meant wading through a mountain of noise. He’d tried other LinkedIn tools to help, and they’d left a sour taste. “It’s a con, and I don’t think it actually works,” he says. At one low point, those tools had him close to walking away from the platform altogether.
No time to stay consistent
Barry runs at high capacity most of the time - which sounds like a nice problem to have, until you realize it’s exactly when LinkedIn drops off the list. “When I get busy, it just gets shoved to the side for a month at a time.” He knew the real value was in timing: “It’s about always being present, so that when the time does come, you’re positioned in the right way.” Knowing it and doing it, week in week out, were two different things.
Posting into the void
Without a system, posting was sporadic and the connection list just kept growing. When he first imported everyone into Lime, his honest reaction was, “90% of this is noise.” Showing up consistently enough to actually get noticed? That wasn’t happening.
Enter Lime
A tool that cuts through the noise
Lime was a different squeeze. “It’s a good balance - it’s ethical, and it’s enough, but it’s not too much.” So Barry got ruthless. He wiped his imported list, went through his connections by hand, and rebuilt a deliberate network of around 80 people - including nine or ten dream clients he now keeps in gentle, regular contact with.
From a chore to a daily habit
The discipline is simple: get through 10 to 15 people a day. Lime made that feel far less onerous - and now the nudge comes from inside. “It’s getting to the point where it’s saying to me, ‘You need a post for tomorrow, Barry.’ That’s never been like that before.”
Showing up - and getting seen
Barry’s now on a 17-day streak of posting every weekday. One recent post landed 100,000 impressions - LinkedIn being LinkedIn, even we can’t fully explain that one - but the bigger win is he’s consistent, and consistency is the thing that compounds when it comes to B2B sales.
Any last thoughts?
Barry’s tip for fellow Lime users is the one he learned the hard way: “If you don’t keep on top of your connections, it gets messy really quickly. Get through your 10 to 15 a day and have that discipline.” Future-you will thank present-you.
About Barry Hynd
When he’s not building his pipeline one comment at a time, Barry works as a fractional CFO and integrator - the person handling your numbers, your better decisions, and your 3am worries. He helps £2M–£10M digital agency and tech founders escape the weeds and build businesses that run without them, often lifting profitability 3 - 7x along the way. If you’re a founder ready to swap firefighting for clarity, he’s well worth a connection on LinkedIn.
Barry’s website is Finance Cornerstone.
