How to comment on LinkedIn: The basics
Timing is everything
Those early comments? They're like getting front-row seats at a concert. LinkedIn's algorithm gives priority to early engagers, so aim to comment within the first hour of a post going live. Set up notifications for your key connections if you want the best visibility. Or you can use The Lime One for the best commenting results.
Finding the sweet spot
If your LinkedIn comment is too short, you're just another "Great post!" in the crowd. Too long and you might as well have written your own post. The sweet spot? About 2-3 concise sentences that add genuine value without overwhelming readers.
Top tip: If you find you have a lot to say on the subject, try keeping your comment short and saving the rest of the information for a LinkedIn post.
Make it scannable
Nobody loves a wall of text - even brilliant insights get ignored if they look intimidating. Break up your comments with:
- Line breaks between thoughts
- Emojis as visual punctuation ✨
What to comment on LinkedIn posts
There are some things to remember when you comment on LinkedIn posts. Firstly, you have two audiences. The first is the people who will see your comment in their home feed or when they read the comments on the post. The second audience is the person who wrote the post.
To engage the first audience - add some value. To make friends with the original poster, you need to make sure you acknowledge their post. So many people forget the second and annoy the original poster by explaining their content back to them. It isn’t a great way to build relationships.
The value-add
Share a relevant insight, statistic, or resource that extends the original post. This positions you as someone who contributes, not just consumes.
Example: "Adding to this great post about remote work trends – our team found that implementing 'No Meeting Wednesdays' boosted productivity by 27% last quarter. Has anyone else tried dedicated focus days?"
The thoughtful questioner
Ask something that sparks genuine conversation. Not just any question, but one that invites the original poster and others to share their expertise. Just make sure the question isn’t too difficult to answer or you won’t create a conversation.
Example: "This framework makes a lot of sense for enterprise companies. I'm curious how you'd adapt this for startups with limited resources? Would the first step still be the same?"
The personal storyteller
Share a brief, relevant personal experience that adds a human dimension to the discussion.
Example: "This resonates deeply! When I transitioned from corporate to freelance, the biggest challenge wasn't finding clients – it was exactly what you described: setting boundaries. One tactic that worked for me was..."
The expert take
Offer a nuanced perspective that showcases your professional expertise without being condescending.
Example: "Great tips, thank you for sharing. Having implemented these cybersecurity measures across several financial institutions, I'd add that multi-factor authentication alone isn't sufficient. Implementing zero-trust architecture has been brilliant for our clients, especially those with remote workers."
What to comment on: Finding the right posts
Finding LinkedIn content you want to comment on can be tricky. But as you ‘train’ your LinkedIn algorithm (by engaging with the type of content you want to see more of), you’ll see more of it pop up in your feed. The best way to find the right posts to comment on is to use The Lime One.
Search for relevant terms and scroll through the content in the search results, scroll through your algorithm, or try browsing profiles of people in your industry.
Industry thought leadership
Engage with content that discusses trends, predictions, or analysis in your field. Your insightful comments position you as someone who keeps a finger on the industry pulse.
High-momentum posts
Posts that are already gaining traction offer excellent visibility opportunities. Look for content with growing engagement within your network.
Content in your expertise zone
Focus your commenting energy where you can add the most value. This builds your reputation in specific areas rather than diluting your presence.
Trending topics
Keep an eye on LinkedIn's trending topics in your industry. Thoughtful comments on trending content can dramatically increase your visibility.
Strategic relationship building
Identify potential clients, employers, or partners and engage meaningfully with their content. This creates familiarity and warms up future conversations.
Influencer content
Commenting on posts from LinkedIn influencers can put you on the radar of much bigger audiences – just make sure your comment adds unique value.
The "LinkedIn Comment Sandwich" formula
The LinkedIn Comment Sandwich is a simple yet effective structure:
Top slice: Appreciation
Start by acknowledging the value of the post. This shows respect for the creator's effort.
"Really appreciate you breaking down these complex analytics concepts so clearly."
The filling: Your unique value
Add your perspective, experience, insight, or question. This is where you differentiate yourself.
"In my experience leading analytics teams, I've found that starting with business questions rather than available data yields much better insights. We recently applied this approach to our customer retention challenge and discovered..."
Bottom slice: Engagement prompt
End with a question or invitation that encourages further conversation.
"Has anyone else found that starting with business questions changes the quality of insights you get? Or do you prefer a different approach?"
LinkedIn comment impressions
LinkedIn's algorithm treats comments as signals of quality content. The more engaging the comment, the more the algorithm promotes both the original post AND your contribution.
They’ve recently introduced a new feature, which allows you to see the number of impressions on your LinkedIn comments. It’s a pretty strong indicator of just how important they see commenting.
Comment vs. post impressions
While post impressions measure how many people see a post, comment impressions influence how many people see YOUR name and thoughts. Think of great comments as micro-content pieces with their own reach.
The multiplier effect
When you leave a thoughtful comment, you potentially appear in:
- The original post's comment section
- The feeds of people who follow you
- The activity feeds of people who engage with your comment
- The notification section of the original poster
- The notification section of other people who have commented on the post
This creates exponential visibility compared to simply liking a post.
Using LinkedIn content impression data
Check which of your LinkedIn comments get the most reactions and refine your approach accordingly. But remember - impressions aren’t always why you’re on LinkedIn. If someone reached out to DM you, mentioned your comment in a meeting, clicked your profile, mentioned the comment in a conversation away from LinkedIn, or visited your website - that’s the strongest signal that your LinkedIn comment was successful.
Engagement techniques that supercharge comments on your LinkedIn post
Strategic commenting
Commenting on around 5 LinkedIn posts just before your post is scheduled to be posted, and 5 straight afterwards is a great way to supercharge your own LinkedIn post impressions.
The follow-up finesse
When someone replies to your comment, continue the conversation. These exchanges create deeper connections and signal to the algorithm that your comment sparked genuine engagement.
Common LinkedIn comment mistakes to avoid
The empty calorie comments
"Great post!" "Following." "Thanks for sharing!" These add zero value and can actually make you look less thoughtful.
The stealth sales pitch
Turning every comment into a promotion for your business or services comes across as opportunistic rather than helpful.
Example: "Interesting post. By the way, my company solves exactly this problem. DM me for details!" 🚫
The "Well, actually" response
Publicly correcting someone (unless it's genuinely helpful and done respectfully) can damage relationships more than it builds your authority.
The mansplainer
Explaining exactly what the person who posted is trying to say back to them is never a good idea. Ever.
Advanced strategies for LinkedIn commenting pros
Find your comment crew
Build relationships with like-minded professionals who regularly engage with each other's content. This creates a natural engagement ecosystem that benefits everyone.
The leadership ladder
Start by commenting on content from industry thought leaders. As you build visibility, you can gradually connect with them through meaningful interactions.
From comments to connections
When you've established rapport through comments, take the conversation to direct messages (DMs): "Really enjoyed our exchange on Sarah's post about AI ethics. Would love to continue the conversation if you're open to it."
Measuring your commenting success
Key metrics to keep an eye on:
- Comment reactions (likes, etc.)
- Replies to your comments
- Profile views after commenting
- Connection requests following comments
- Mentions of you in others' content
Test different commenting approaches, track what works, and refine your strategy. The best commenters are always evolving.
LinkedIn comment generators and engagement pods
You've probably seen them – those suspiciously generic comments that appear seconds after someone posts. LinkedIn comment generators and engagement pods (groups that agree to comment on each other's content) might seem like clever hacks, but they're actually undermining your professional brand.
The LinkedIn algorithm is smarter than you think. It's increasingly able to identify patterns of inauthentic engagement, and the platform regularly updates its systems to devalue these interactions. But even more importantly, your audience can tell the difference.
The business cost of fake engagement
While automated comments or pod-based engagement might temporarily boost your visibility metrics, they do virtually nothing for the business outcomes you actually want. Here's why:
- Fake comments don't build real relationships that lead to opportunities
- Your reputation becomes associated with low-quality interaction
- You put your account at risk of being banned or suspended - your whole network could disappear over night
- Potential clients and employers can spot generic engagement from a mile away
- You miss the genuine insights that come from authentic conversations
This is where tools like The Lime One come in. Not as a way to get out of genuine engagement, but as enablers of more meaningful connections. Lime helps you build authentic relationships through comments that you write yourself. After all, that’s how B2B sales are made.
Unlike comment generators or pods, Lime focuses on helping you:
- Identify the most strategic opportunities for meaningful engagement
- Track your relationship-building efforts with key connections
- Measure the impact of your genuine interactions over time
- Develop consistent engagement habits that drive real business results
The difference? When you use Lime, you're enhancing your authentic voice, not replacing it with robotic comments. The result is relationships that actually convert to business opportunities, not just vanity metrics.
The advantage of LinkedIn commenters
While everyone's fighting for attention with their posts, strategic commenting offers a less competitive path to visibility. By contributing thoughtfully to existing conversations, you build your professional reputation, expand your network, and position yourself as a valuable community member – all without having to create original content constantly.
Make commenting a regular part of your LinkedIn routine – even 15 minutes a day can yield impressive results over time. Remember, on LinkedIn, it's often not about shouting the loudest, but about adding the most value to the conversation.
Pair this with LinkedIn content and you’ll find yourself an industry thought leader in no time.
Now get out there and comment brilliantly! Your next career opportunity might be just one thoughtful comment away. ✨
Struggling with how to comment on LinkedIn? Find out more about our LinkedIn training.
Frequently Asked Questions
How to say thank you on LinkedIn comment?
When someone takes the time to leave a thoughtful comment on your post, responding with just "Thanks!" is a missed opportunity. Here's how to say thank you on a LinkedIn comment in ways that strengthen professional relationships and keep conversations flowing.
- Express specific appreciation - Acknowledge what you valued about their comment
- Add value or perspective - Briefly build on their point or ask a follow-up question
- Invite continued engagement - Open the door for further conversation
For example:
"I really appreciate you sharing that perspective, Maya! Your point about remote onboarding challenges resonates with what we're experiencing. Have you found any specific tools that help with this?"
"Thank you for sharing your experience with this approach, James! It's fascinating how the same strategy played out differently in your industry. Would love to hear more about how you adapted it."
"Great question, Carlos! Thanks for pushing my thinking on this. The key difference I've found between these approaches is [brief answer]. Has that been your experience too?"
While you should respond in writing to substantive comments, it's perfectly fine to use LinkedIn's reaction feature for simpler engagements or when you're receiving high volumes of comments. Just be sure to prioritize responding to:
- Questions directed at you
- Thoughtful insights that add to the conversation
- Comments from important connections or prospects
- Comments that might benefit from clarification
When you respond thoughtfully to comments, you create what we call a "gratitude loop" – a cycle of positive engagement that often leads to deeper professional relationships.
How to love a comment on LinkedIn?
To love a comment on LinkedIn, simply hover over the "Like" button below the comment and you'll see additional reaction options appear. Click the heart icon (♥️) to "love" the comment instead of just liking it.
This shows stronger appreciation than a standard like and helps you stand out when acknowledging great comments.
If I delete a comment on LinkedIn will they know?
If you delete your comment on LinkedIn, the person won't receive a notification about the deletion. However, if they were actively engaging with the post or had already seen your comment, they might notice it's missing.
LinkedIn doesn't alert users when comments are deleted (both when you delete your comment on their post, or their comment on your post), so unless someone is paying close attention or has already interacted with your comment, they likely won't know you removed it.
What is the LinkedIn comment character limit?
LinkedIn comments have a character limit of 1,500. This gives you enough space for thoughtful responses while keeping comments concise.
Unlike posts which have higher limits, comments are meant to be more focused. If you need to share longer thoughts, consider creating a post instead and linking to it in your comment.
Can you delete someone's comment on LinkedIn?
You can only delete someone else's comment on LinkedIn if it's on your own post. As the post owner, you have moderation control over all comments.
If someone commented on another person's post, only that post's author can delete it – you can't remove someone else's comment on a post you didn't create. If you find a comment on someone else’s post inappropriate, you can report it to LinkedIn instead.
LinkedIn repost with comment
LinkedIn's "repost with comment" feature lets you share someone else's post while adding your own thoughts at the top.
Click the "Repost" button under the post, then select "Repost with comment." This creates what LinkedIn calls a "Comment post" where your perspective appears above the original content.
This approach is more valuable than a simple repost because you're adding your unique insights while still giving credit to the original poster. It's a great way to share valuable content while demonstrating your expertise.
How to comment on a post as a company on LinkedIn?
To comment on a post as a company on LinkedIn, first switch to your company page admin view by clicking your profile icon and selecting the company page from the dropdown menu.
Once you're using LinkedIn as your company (you'll see your company logo as your active profile), navigate to the post you want to comment on and type your comment. The comment will appear with your company name and logo instead of your personal profile.
Remember that only page admins can comment as the company, and this feature is currently only available when browsing LinkedIn on desktop, not mobile.