Highlights:
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Jason harnesses LinkedIn Sales Navigator for prospect discovery and Lime for relationship nurturing
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When it comes to B2B sales, the sale is made in the follow-up. Lime helps you seamlessly transfer new connections from Sales Navigator for strategic follow-up
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Lime makes LinkedIn engagement a consistent, measurable part of the business day
Before Lime: the networking quagmire
The search-and-forget cycle
It can be easy to use LinkedIn Sales Navigator to find brilliant new prospects but then have no system to nurture the relationships.
The connection black hole
Without Lime, you send connection requests (340+ unanswered!) with no way to track who's responding or engaging.
The inconsistent engagement problem
Struggling to remember which prospects to engage with and when. "I was doing it for a month where it was literally the same people on a Monday, same people on Tuesday, and not really going outside of that."
Enter Lime: your strategic engagement command centre
Discovery to nurture pipeline
"I'm actively going through Sales Navigator and making loads of connection requests to grow my audience on LinkedIn. Then every couple of weeks, I import my new connections into Lime to start building relationships."
Network growth machine
Lime helps you understand which new connections are worth building a relationship with, and how the relationship is progressing.
Activity optimizer
Jason uses Lime to record engagement, and keep the conversation going across comments, DMs and more - making sure every interaction counts toward relationship building.
About Jason Kruger
ason is a specialist WordPress designer who helps coaches create websites that actually generate leads.
Through his business TechSimple Marketing Websites, Jason combines technical expertise with business strategy to build sites that are professional, easy to update, and effective at converting visitors into clients.
Jason's website is perfectly named at https://jasonkruger.com/
