Highlights:
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Just 40-50 minutes with Lime each morning yields 20 meaningful engagements
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Jo uses Lime to keep track of her relationships with ideal clients and partners
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She keeps an eye on reactions and comments to see how she’s growing over time
Before Lime: LinkedIn blinkers
The engagement guessing game
It can be easy to simply spend time wondering if posts are performing well or falling flat. You're moving, but who knows in which direction?
**Algorithm anxiety **
Engagement often drops off and you have no idea why. "You almost start getting a bit paranoid and thinking you're getting a shadow ban or something like that. You don't know."
The echo chamber effect
The algorithm means you get stuck interacting with the same people, missing potential clients outside your network. "We all get trapped into our little networks, don't we?"
Enter Lime: for truly strategic engagement
Morning momentum builder
"I've really got into a routine now. 8:20, sit down, get my laptop open, open my Lime, and I'm on it till about 9:20, so about 40-50 minutes every day. I try and get my 20 engagements."
Performance tracker
"Every time I post on LinkedIn, I take note of my reactions and my comments. I've got a little graph... it gives me a trend line to see, am I going in the right direction? Am I doing better?"
Network expander
Lime helps Jo break out of her existing network to connect with new potential clients - something she noticed directly impacted her business. "The next six months [after I stopped connecting], I died a death. Fell off a cliff. I was like, 'Oh my God, what's happened?'"
About Jo Buchanan
Jo is a LinkedIn content strategist who transforms lackluster profiles into lead-generating powerhouses with her signature blend of expertise and humor.
Known for her direct "polish a 💩" approach, Jo helps professional services providers build authority, generate engagement, and convert visitors into sales through strategic content creation.
Jo's website is https://twittwooyou.com/
