Highlights:
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Cosmo broke free from the "usual suspects" to find actual prospects.
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Lime has turned endless scrolling into a focused 15-minute power session.
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Cosmo can now see content from ideal clients, not just viral humble-brags.
Before Lime: the LinkedIn loop
The echo chamber effect
It easy to spend time on LinkedIn engaging with the same supportive friends day after day. Like having a business meeting where everyone already works for you - nice, but not exactly growth-oriented. We’re on LinkedIn to grow our network and fill it with ideal clients.
The case of the vanishing prospects
Connect with perfect clients only to have them disappear into the algorithm abyss, replaced by motivational quotes and "I'm humbled to announce" posts.
The time vortex
Without a game plan, it’s easy to spend hours on LinkedIn and feel you haven’t moved your business forward at all.
Enter Lime: the strategic engagement machine
Relationship targeting system
Set reminders for key prospects, add interesting new connections to your follow-up schedule, and know exactly when to slide into those DMs.
Override the algorithm
“Your daily follow up schedule means you see the people and the content you want to see, rather than allowing the algorithm to choose for you.” Keep in touch with potential clients, build your relationships through commenting and DMs, and make changes to your strategy every month to keep up with what works.
A 15 minute engagement strategy
“I always open up Lime first and do 10 to 15 minutes engagement. Keep on top of that, then post my post and then do some engagement afterwards. Lime has made a big difference to how much engagement I get, so I would definitely recommend using it.”
About Cosmo Shield
When he's not revolutionising his LinkedIn approach, Cosmo leads humanworks, the B2B marketing agency he founded in 2024.
Drawing from his journalist background, he's putting authentic human connection back into business communication - a philosophy he now applies to his own strategic networking.
